We believe every person can start a new adventure feeling energized. But we realize it wouldn't do any good to bring you the perfect cup if through that cup we were contributing to the pollution of the same world we want to explore. Loss of forests contributes between 12% and 17% of annual global greenhouse gas emissions. In partnership with One Tree Planted, we will help plant one tree for every product we sell. We will also plant a tree for every newsletter sign up so that the spirit of adventure can live on.